Rise Against the Wind: The Strategic Power of Resilient Branding Resilient Branding isn't just about looking good; it is about standing your ground when the industry becomes volatile. By charging into the wind, the bison moves through the turbulence faster than those who run with it. We apply this same logic to your visual identity. We create designs that don't just exist in the market but dominate their space regardless of the economic weather. Sin ...
Fortune 500 Standards: What Pepsi and BMW Taught Me About Identity Working within the high-stakes environments of global leaders like Pepsi and BMW changes the way you look at a logo. At this level, design is no longer an artistic whim—it is a rigorous system of Corporate Identity Standards. Similarly, my experience with BMW taught me the power of visual silence and precision. BMW doesn't need to shout to be recognized as a luxury leader; ...
UI & UX DESIGN In the modern design world, there is often a massive gap between the "creatives" who draw the pictures and the "engineers" who build the products. This disconnect often leads to beautiful designs that are impossible to code or high-performance websites that look generic. My background in Computer Science combined with 15 years of design allows me to offer something rare: Technical Art Direction. Being a technical creative means I ...